Adrian Ball | Couch to 250k
At a glance
- Service: event promo video / keynote promo video
- Audience: potential workshop clients (bookers/organisers)
- Goal: promote Adrian’s keynote, Couch to 250k, to increase bookings
- Filming location: Exeter Science Park (Devon)
- Formats delivered: 16:9
- Timeline:
- script + approval: 2 weeks
- filming: 1 day
- editing: 1 week
- Results (shared after launch):
- 3,800 Instagram impressions
- 168 Instagram likes
- 885 LinkedIn views
- 80 LinkedIn reactions
- Booked an ongoing series of workshops
The Brief
Coach Adrian Ball delivers the powerful keynote ‘Couch to 250k’ – the story of how he went from never owning running shoes at 46 to running ultramarathons across deserts. He’s spoken at venues across the UK, and wanted a promotional video to show potential clients what his talk is about and why it matters.
The Challenge
Make a promo video that:
- clearly communicates what the keynote is about
- feels authentic (not overly produced or “salesy”)
- and stands out against other keynote promotions
The Process
We agreed the script with Adrian, then travelled from Kidderminster to Devon to film at Exeter Science Park. To create ideal filming conditions, we technically staged the keynote for the video – Adrian did deliver the full presentation to a real audience with minimal interference. This gave the footage an authentic delivery and provided natural audience reactions.
We also planned to feature running visuals heavily, because running is central to the keynote and differentiates the promo from standard speaking videos. We filmed Adrian running around near the Science Park, despite unexpectedly poor weather (filming under umbrellas). The resulting visuals strengthened the theme of resilience.
The Result
The finished promo video captured the essence of Adrian’s message and what he brings to the room.
After sharing the video just once, Adrian saw strong engagement across social platforms and – most importantly – booked an ongoing series of workshops.
I am really delighted with the collaborative nature, listening to feedback and style that Adam has delivered. I knew what I wanted (and didn’t want!) and Adam has delivered just that. Easy to organise with him and the end result is really professional. I was able to make some tweaks before I got the final version.
I would thoroughly recommend using Dandelion, for a small business or sole trader – or any business or event for that matter, cost and quality are so important – Adam delivered on all accounts.
Adrian Ball
Want a keynote or event promo video that actually converts into bookings?